Social Media Copy
I write social media copy that stops the scroll and keeps people coming back.
I believe that a brand’s social media pages is the *perfect* opportunity to engage directly with your clientele and provide immediate value.
Striking the balance between entertainment and informative, engaging content that captivates your audience can be a MAJOR game changer.
There’s talking about your brand— then there’s showing why it’s the best.
IG Caption Samples
The following Instagram captions are examples from mock projects created to showcase my abilities in writing in a casual, playful voice. While these are not client works, they demonstrate my creative process and versatility! All of the following copy was human-written by yours truly. (:
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Prompt #1:
”There is a new bar concept opening in Hyde Park. It's called Corner Three - the owner is former NBA legend Robert Horry. Its a sports bar and will feature local beer and top shelf cocktails, with a food truck on the back patio offering smash burgers and tots. This post is about the special soft opening on March 10th with limited RSVP (all drinks and food are free that night) but it's also an opportunity to spotlight the fact that this place is opening to the public. Go!”
My caption:
❗️🍻NEW BAR OPENING EVENT🍻❗️
Thanks to former NBA legend Robert Horry, Hyde Park will be scoring a new sports bar.
The concept bar is named Corner Three, coined after Horry's famous three-pointer shot from a corner position. During the Lakers' NBA finals. With less than 50 seconds left in the game. We think that's a worthy title.
In addition to local beer and top shelf cocktails, the new bar will also offer a back-patio food truck with smash burgers and tots! Fuel for a champion. Curious to try out Big Shot Rob's new spot? Attend the special soft-launch opening event on March 10th for an exclusive sneak peak and enjoy Corner Three's food and drinks all night for FREE!
All you have to do is RSVP at the link in our bio. Spots are limited, so get your head in the game and reserve yours! 🏀
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Prompt #2:
“Via 313 is giving out a free small pizza for national pizza day at all locations. All you have to do is show your electric bill proving you live in Austin. No strings attached. This is on a Sunday from 1-4pm at all locations. Go!”
My caption:
Cancel your Uber Eats order... We've got you covered.
For National Pizza Day, Via 313 is giving out a FREE small pizza at ALL locations. Here's how you claim yours:
Pull up to your nearest Via 313 anytime THIS SUNDAY between 1-4PM!
Prove you're an Austin resident by showing them the Carfax. (Your electric bill will suffice.)
Receive your free pizza and celebrate the nation's favorite holiday.
"But, WWW, what's the catch?!" There is none. No buts, just grub. Enjoy! 🍕
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Prompt #3:
“There is a new art exhibit opening on the east side. Banksy is personally attending, there are live koalas and there's a free/open bar with drinks from Tito's Vodka. This is called Banksyfest 2023 and features a single Banksy hand-drawn koala on a sticky note. The venue is simply named BLUE -- and this is happening from 6-9pm on a Wednesday at their new 1,000 cap venue. Go!”
My caption:
Ko-alling all Banksy fans: The day has finally come.
Banksyfest 2023 is off to the races and this year you will be invited to appreciate the art AND the artist. In addition to the LIVE KOALA exhibit (yes, you read that correctly), BANKSY themself will be in attendance (that, too)!!!
THIS WEDNESDAY at BLUE from 6-9PM enjoy the new east-side art exhibit GRAND OPENING while sipping on your favorite cocktail at the open bar. Thanks, Tito's.
And to top it off, the feature of the event is a hand-drawn sticky-note homage to the aforementioned koalas by none other than you-know-who. Let's hope a shredder is not also in attendance.
This is the definition of an event you won't want to miss. The venue is limited to 1,000 spots MAX, so be sure to RSVP ASAP to reserve yours!
Green Relief Dispensary
At Green Relief, a successful THC company in San Antonio, Texas, I crafted clever and compelling social media content that challenged the stigma around recreational cannabis use and educated audiences on its benefits— all while carefully navigating strict advertising restrictions. (;
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Here is an example of an educational Green Relief post that maintains brand voice, provides value to their audience, and contributes to their mission: educating the masses and breaking the stigma.
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Does CBD get you h*gh? 👇🏼Short answer: no. Keep reading to learn why!
Tt’s a common misconception that since CBD and T*C are both extracted from a cannabis plant, they must do the same thing!
However…
CBD is often isolated from the extraction because, unlike T*C, it does not have the same ability to create a psychoactive effect or state of euphoria.
While some CBD products can contain T*C (and actually work better if they do), it is not a significant enough amount to cause any psychoactive change. it boosts the therapeutic effects of the CBD through a phenomenon called the ✨entourage effect✨.
That said, CBD alone still offers powerful health benefits, like relieving symptoms of anxiety & depression, and even chronic pain!
Want to learn more or try out CBD for yourself? Check out our website grn-relief.com (link in bio)🤍
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Here is an excerpt from a series of instagram posts that discussed Simone Bile’s leave of absence from the Olympics. This matched Green Relief’s brand values and voice highlighting the importance of prioritizing mental health.
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Why Simone Biles opting out of the Olympics due to mental health is actually a really big deal.With a huge international platform as an Olympic champion, Simone Biles speaking out about mental health has brought awareness to even the most unlikely of audiences. This has given people who have had limited resources a chance to learn about the severity, validity, and importance of mental well-being. By seeing such a major decision made in the name of mental health, people are now more likely to take their own struggles— and those of others— seriously. Mental health is a valid reason to stay home from school, work, or any obligation, and thanks to Simone, more people have the opportunity to understand that!
Through her decision, Simone has already inspired many to prioritize themselves and do what is best for their mental health without fear of judgment or failure. She has helped normalize taking breaks and coming back when we feel 100% instead of silencing ourselves in the face of ignorance.
So much respect to @simonebiles. Thank you for being an inspiration to so many, both physically and mentally. -
So... what even is Delta-8? 🤍
The powerful ingredient that is featured in our fave, best-selling ELEVATE line and is strong enough to leave you with an enjoyable buzz for the rest of your night. But what is it, and how does it compare to conventional THC (Delta-9)? 🌱
• Delta-8 is a cannabis compound that can be extracted from cannabis or hemp-derived CBD. It has been popularized by the similarity of its effects to the more commonly known Delta-9 variant of THC. Some effects of Delta-8 include mild euphoria, happiness, and uplifting feelings! It has even been shown to relieve symptoms like pain. (Amazing, right?) And you can order it straight from our website! 🥰✨
• Too good to be true? Thank the 2018 Farm Bill that federally legalizes hemp. That means Delta-8 can be consumed in every way that Delta-9 THC can be, except in most states, it is completely legal! 😁
TL;DR: Delta-8 is a wonderful, legal variant of THC that can make you feel happy, uplifted, and relaxed. Plus, you can get it shipped to your front doorstep by checking out our website today! ❤️🌱
Have more questions about Delta-8? Comment them down below!! 🤍
Strong Physiquez
At Strong Physiquez, a million-dollar fitness brand with over half a million dedicated followers, I curated informative posts that fueled community engagement and brand loyalty.
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Synergy: the product unlike any other
Synergy provides plenty of BCAAs to aid in recovery, so you can get back into your workout just as intensely the next day!⠀
⠀What are BCAAs?⚡️⠀
- Branched-chain amino acids.⠀
⠀What do they do?💪🏼⠀
- They boost muscle growth, encourage smoother, quicker recovery, and enhance overall performance.⠀
⠀Why is Synergy a game changer?✨⠀
- Synergy combines both BCAAs and Energy Matrix to provide the recovery for post-workout and clean energy needed to perform in your workouts all in one vitamin-packed drink!⠀
Get out there and train with Synergy⚡️⠀
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Somedays, working out can seem like a hassle. But it’s way more fun with a buddy! 👭⠀
Here are some partner workouts for you and your bestie!⠀
1. Back to back “wall sits”
2. Partner press and row⠀
3. Planks with hi-fives!
4. Body weight squats⠀
5. Sit up and pass w/ medicine ball
Having a workout partner to push you through workouts is needed sometimes. It’s good to have someone by your side who shares the same passion and goals as you do 💫💪🏼
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Fitness journey tips ALL women should live by
IF IT WERE EASY, EVERYONE WOULD BE DOING IT 💪🏼⠀
Sometimes the most difficult step is the first step. Whether you're far along in your fitness journey or just beginning here are five simple things to keep in mind⚡⠀
1. Drink more water! 💧 It sounds simple, but can be hard to keep up with! By consuming 20 to 30 oz more daily, you’ll flush out sodium, regulate your digestive system, and flush out toxins. ⠀
2. 80/20! This applies to your life in diet and exercise. It's okay to live a life of balance. You should eat clean and exercise at least 80% of the time, and for the other 20%, allow yourself to have lazy nights, satisfy cravings, etc. Why? Because balance is the key to successful results 👌🏼 ⠀
3. Throw AWAY your scale! Side by side, muscle weighs FIVE times more than fat. So instead, judge your progress off of progress photos and how you feel! 😁⠀
4. Surround yourself with people who support you and uplift you throughout this journey. Avoid those who tear you down or ridicule you.⠀
5. Remember that it takes time. You’re capable of anything you set your mind to. And don't forget, we are here for you every step of the way.⠀
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Because together...⠀
